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Devaluation after devaluation. Cuts to SDC & dropping our +1′s from Skyclub and on and on. We have taken it to the chin this year (and last) in big ways but “most” have taken it. Having said that, it is amazing to me the uproar that the change in handing out $6-20 food vouchers has caused. The only thing that I could think of that would truly drive flyers for good to another airline would be the announcement of an end to Woodford onboard (I would end the blog that day for sure)! So I reached out to Delta for a firm and final quote on the matter and was presented this:
“Our Airport Customer Service teams still have the ability to issue meal vouchers during some circumstances including denied boarding. Involuntary denied boarding compensation has not changed and we comply with the entirety of the DOT regulations around this area (as we do with all DOT regs).” – Delta Corp.
So, in you and me speak, I think this means if we gripe loud enough and to the right person (like a red coat) we can be part of the “some circumstances” crowd. Not getting enough Delta cash to grab even a sub when bumped really disappoints me since we are helping them out of a jam. I will press a bit, but once the improved food bits come to the Skyclubs I will just go graze on those and call it good.
Another reason the company gave for this change in offering food is the expansion of the HOOU carts all over the place to make distressed flyers happy. They said:
“You may have seen snack and beverage carts that read “Have one on us” in your travels which are the result of feedback – both scientific through customer survey data as well as anecdotes. They’ve told us loud and clear that these gestures during a delay are a more meaningful gesture. And there are no hard and fast guidelines here – some airports will provide bagels and coffee in the a.m. or pizza for customers inconvenienced by a delay. Airport Customer Service teams are getting creative and customers have told us they appreciate the personal touch.” – Delta Crop.
I have heard more and more reports of pizza. Who does not love pizza? I don’t think a “snack basket on wheels” makes up for a sub or a burger when I want some food, but this is what Delta thinks is best for customers. To me, if we read between the lines, all this truly means is this will net cost the company LESS money than the old way of food vouchers. This is my guess but a good one I think.
So there you are kids – the sorta final word on bump food vouchers from Delta. Bon Appétit! – René
PS – Be sure and check back this afternoon for SWAG Saturday!